Our Team

MAVIS ADU-KYEREMATENG

EXECUTIVE

Mavis is passionate about market research, a career she began in 2009 at the Ghana Health Service Directorate as a Research Officer, where she was involved in pilot programs for Ghana’s National Health Insurance Scheme and the International Labour Organization (ILO).

Mavis is passionate about market research, a career she began in 2009 at the Ghana Health Service Directorate as a Research Officer, where she was involved in pilot programs for Ghana’s National Health Insurance Scheme and the International Labour Organization (ILO).

In 2010, Mavis joined Ipsos Synovate as a Research Executive for Qualitative Research and was instrumental in managing time sensitive and landmark projects in Ghana, Nigeria and Kenya. She has
received training on enhanced qualitative methodologies such as Censydiam, which uses human motivation to inspire marketing. This helps clients to make their brands more relevant by tapping into these fundamental motivations.